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Whatever you need to achieve in life, you get the best results only if you search the perfect way to balance your activities that are involved in your day-to-day life! The same is for Search Engine Optimization too!!
In order to the attain the best possible website ranking in search engines such as Google, Bing, Yahoo or other search engines, you have to know about the perfect balancing of your SEO activities such as On-site and Off-site factors.
What are the On-site ranking factors?
They are the elements of your website that influencing the position of your website in the search engine’s search results. Some of the factors are listed below:

  • The texts and the keywords that you see on web pages.
    The elements that are used on the web pages.
    The number of pages on your site.
    The links of your web pages to other pages in your site.
    The links on your website to other sites.
    The robots.txt of your website.
    The navigation structure of your website.
    The HTML code of your web pages

Such On-site factors are relatively easy to change as these elements are readily available on your site.
What are the Off-site factors?
These are the ranking factors which are more difficult to handle since that are beyond your control.
• The number of backlinks that are pointing to your website.
• The quality of those backlinks.
• The quantity of your website presence on social media sites.
• The number of shares, Google +1 clicks, likes, followers, etc.
The right balance on these factors will lead to best results!!
Some SEO analysts may say spending time on On-site can make your SEO better. Whereas other groups of webmasters will rely on saying building quality links from other sites is the great way to get higher Google rankings.
But, depending on the keywords which are being used for optimizing the websites, one can achieve better results with both the factors.
However, the best result is achieved when combining both the factors and having perfect balance! On-site optimization is easy for making the search engines to list the right keywords for your website as well as Off-page factors are well used to prove search engines that your website is being searched by relevant people to surf over your website.

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keyword-dataA challenging scenario which was hoped that would never come has finally arrived. It seems that Google has cut all the keyword data and took a drastic step on switching all the searches to a secure one. So, what does it result in? It will result in a drastic increase in the number of keywords that move to “not provided” form of data in the Google analytics.
Nearly it was around two years making the biggest change of secure search that resulted in the steady rise of not provided data. Previously Google was redirecting the users who are logged on to the encrypted search URL i.e., https://www.google.com which resulted in a decline of the amount of keywords to be tracked by webmasters.
The keyword in the “not provided” data was lesser to be significant. But this has been steadily raising and now there are lots of keywords getting into the “not provided” area making site owners ignorant and confused on how people will find the search.
But now Google came up with another idea that all the searches from ‘Google omni box’ even when the user is not logged in will be switched into encrypted searches using SSL (HTTPs). Hence, the amount of keywords that are in dreaded row has been increased.
What does this mean? Even though the users type http://www.google.com they will be automatically redirected to https://www.google.com that makes impossible to know about the keyword data that was searched.
So, hereafter no keyword data can be passed to website owners. This results in eliminating the ability of tracking the users through their keyword searches. There has been a lot of questions rose to Google but that resulted in a single answer “just to improve privacy of the users”.
As we know Google is the giant of search engines, It can do whatever it like and whenever it needs. At the moment there is no one to stop Google as it’s a usual for the top search engine to change and produce updates every now and then.
A sad truth – ‘We may only see “not provided” data under the keywords list in the near future’.
There are some methods determining “not provided” data through Google webmaster tools yet the method does not provide a full proof.

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Let’s go back for a few minutes to know about the previous eras of the web. Today seems to have the elusive progress in World Wide Web with centered approach. In previous eras, users can only view the web pages and don’t have any options to create own websites. Technologically, the web age has developed to a greater extent.
Web 1.0 is hard to define; it seems to be static and useful, but never ever makes the visitors to come again. They usually won’t be much more interactive; it allows the visitor’s only to visit the sites. The main goal of this application is to present the product to potential customers. But, the updated version of web 1.0 seems to be web 2.0; it allows the users to frequently update the posts. It allows the users to interact, collaborate and connect with one another, just like social media sites. It allows the users to generate content in the virtual community. Web 2.0 sites include social networking sites, blogs, video sharing sites, web applications and more. It wholly depends upon content syndication, Mashups and Web API’s. Even though, the innovations and best practices reached a higher extent, it won’t be the final step.
So, the web eon has moved to the next generation as web 3.0. Sure, it’s going to have its unique name in this web generations. Now, in the upcoming web era, the web again is going to move back to the back end improvements from front end infrastructures. In this standard, the web spaces would be primarily of viewer oriented. This is going to build the web more connected, more open and even intelligent and it might be called as “the intelligent and more meaningful web”, as it is going to be with the semantic web, micro formats, data-mining, machine learning and artificial intelligent technologies. It seems to be semantic web as it works alike human by recognizing the relationships globally. Web 3.0 going to be special with its open identity, interoperability, global database, 3D web, control of information and semantic web.
This seems to be a difficult process still as hasn’t fully arrived yet and everyone has their own idea about it. It might become the personal technology for savviest innovators. It is totally made to face the challenges made by web 2.0. It’s going to be this decade’s read-write and execute web. Even though, it has some unique features than previous standards, it’s still not so popular among the crowd.

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